Where Design Meets Editorial
This is one of my longest-standing collaborations and, honestly, one of the ones closest to my heart.
Blanche Garcia, founder of B. Garcia Designs (BGD), is an award-winning interior designer with a world that spans hospitality, editorial, fashion, and design.
Our job was to make sure her feed reflected every layer of it.
✦
Award-Winning
✦
Multi-Dimensional
✦
Endlessly Evolving
✦ Award-Winning ✦ Multi-Dimensional ✦ Endlessly Evolving
A Bulletin Board Moment
I was walking out of a lecture I had no business sitting through when I spotted it: a handwritten posting on a campus bulletin board from an interior designer looking for a video editor.
I applied on a whim, and what started as a casual campus gig became one of the most creatively expansive collaborations of my career.
It Started With YouTube
My first role was simple: edit her YouTube videos and help her film them.
But working with Blanche was never going to stay simple for long. What began as video editing quickly grew into something I couldn't have planned if I tried.
Pitching to the Magazines
With my PR background finally front and center, I began pitching Blanche's interior design projects to magazines.
I began writing her quotes for features and building out mailer campaigns that got her work in front of the right people. She got the coverage. We made sure!
From video editor to assistant,
from assistant to content creator, from content creator to her PR girl.
I stepped into every gap that opened up and made it mine. By the time her PR team stepped down, I was already studying it and ready to give it a shot.
Emails, Mailers, Everything
Behind the scenes, I was handling her email correspondence, writing client-facing communications, and building out mailer campaigns that kept her audience engaged and her brand top of mind.
The visual world we built extended far beyond the feed.
“Yomarie has been an invaluable part of the success of my social media campaigns for the past couple of years.”
— Blanche Garcia, B. Garcia Designs
Building the Socials
This is where the brand styling really began.
We developed a social media presence that could hold the full world of Blanche Garcia: hospitality, editorial, fashion, and her design work, all of it living together cohesively.
The feed you see today is the result of years of intention and evolution.
Some Favorites
And Then, A Brand is Born
This collaboration eventually gave birth to one of my favorite projects to date: Conscious Home by BGD
What started as a product concept evolved into a full lifestyle brand, complete with a quiz, a podcast, and a whole world we built together.
That story has its own page.
It started with editing her videos. It ended with me producing her podcast, doing guest outreach, and launching episodes. The through line was always the same: show up, learn fast, and make it beautiful.
And It’s Still Evolving
This is not a closed chapter.
Blanche Garcia's brand continues to grow, and so does my role in it. Working with her has pushed my creativity further than anything else, and for that, she will always hold a special place in this studio's story.