Music, Styled for the Feed
Karina Kusz is a modern harpist with a presence as elegant as her craft, and we couldn’t wait to express it.
She came to me ready to build something intentional, a brand identity and social media presence that could hold the full range of who she is: classically trained, warmly approachable, and far more versatile than anyone expected from a harpist.
This is what the Visibility Experience looks like in action.
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Emotionally Driven
✦
Elegant
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Unmistakably Modern
✦ Emotionally Driven ✦ Elegant ✦ Unmistakably Modern
Where It Started
Karina came in knowing her Instagram needed help, but not quite knowing where to start. She had beautiful photos, real talent, and a warmth that her feed just wasn't capturing yet.
The start was all about getting to the heart of her brand and the feeling she wanted people to walk away with after every performance.
Meeting Her Dream Client
Before a single graphic was designed, we built Karina's dream client persona: Mina
Drawing from wedding industry research and psychology, I developed Mina as the compass for everything that came after, from captions to color palette to content.
Every decision speaks directly to her.
Then, The Brand Identity Guide
We developed a brand identity that covered her color palette, typography, brand voice, optimized bio, content pillars, hashtags, and custom call-to-actions for every stage of the client journey.
The goal was to move her away from the classical harpist archetype and lean into the modern feel that defines her.
“Working with Yomarie has been such a game-changer for my business.
She’s amazing at managing my Instagram and creating content that actually reflects my goals and brand, not just trends.”
— Karina Kusz, Modern Harpist
The Color Palette
Rose gold, blush pink, sage, and cream with deep wine accents.
Every color was pulled from the mood board and rooted in audience research, designed to feel warm and elevated without leaning too beachy or too traditional.
The palette was built to work across her performance photos, graphics, and personal content seamlessly.
And From That Came the Rest…
Curating the Beauty of Sound
With the brand identity guide complete, I took over her Instagram.
I updated her bio, redesigned her highlight covers, and began creating and scheduling content rooted in everything we built together.
And what started as a feed that felt scattered and uncertain…
Is becoming something that finally looks and sounds like the modern artist she is.
✦ Some Favorites ✦
